Every Chinese New Year, F&N Outrageous Orange soda drink is a staple at family gatherings. For this year’s Chinese New Year campaign, Chinese paper cuts were used as the main graphic element. The bottles were positioned in a “cheers” snapshot to celebrate the arrival of a new year, with the ribbons representing the ties that binds us together.

Refreshing, celebratory and oriental. Those are the key takeaways of the key visual. The key visual was adapted into other collaterals and the campaign was rolled out across Singapore in supermarkets, print, digital and transit advertising platforms.