Awarded Silver at Marketing Excellence Awards 2023 for Excellence in Relationship Marketing

HSBC Next Generation is a 3 day programme designed to engage with the upcoming generation of business leaders who are interested to learn more about how they can create sustainable prosperity for their family legacies.

The creative approach was to create an aspirational and vibrant environment for guests to make connections with each other, engage with guest advisors, and discover new insights that will help them in their journey to create lasting legacies.

The itinerary was created for enjoyment in learning topics that mattered to them such as new ways of connecting through AI, innovative activities like reverse Shark Tank, and local expeditions.

The outcome of the event was highly successful as guests rated highly on the events’ engagement and guests left with meaningful new relationships with fellow peers and HSBC.