Porsche Driving Tomorrow
Porsche held an exhibition at Jewel Changi Airport showcasing its electric past, present and near future, amplifying Porsche’s long history and modern efforts in sustainability.
The exhibition flows like a journey through time, starting with the Loehner – Porsche’s first electric car, to the classic Porsche 356 – the first sports car to carry the Porsche badge and the first all-electric Porsche car – the Taycan Turbo, as the grand finale.
In between, visitors learn about Porsche’s commitment in several sustainability projects, Porsche Impact that compensates for carbon emissions, and take an exclusive look at Porsche Unseen – details of concept cars that were previously unreleased.
#DrivingTomorrow was executed with precision in carrying out the message of Porsche’s visionary thinking and a pioneering spirit. The exhibition garnered over 30.8 million reach, with plans to expand.
Client
Porsche
Role
Art Director
Agency
George P Johnson
Collaborators
Creative Director - John Mangalonzo
3D Designer - Jacksun Lee
Project Date
2020
Category
Art Direction · Brand Experience · Creative Direction · Spatial Design