Design Development: Logo lock-up and microsite proposal.

The Porsche Asia Pacific Forza Cup is a racing car e-tournament on the Forza platform. Participants race in Porsche cars on different race tracks each week to compete for the best times to qualify for the Grand Race – where the best racers compete against each other for the ultimate prize.

As part of the creative development, different approaches were developed to appeal to gamers while integrating Porsche’s corporate identity.