TikTok #ForYou Summit 2023
TikTok #ForYou Summit highlights to brands how they can reinvent creativity and engage with TikTok to deliver impact through the power of entertainment. It engages with brands as a leader of driving creative, performance and business impact through the power of creative storytelling powered by technology.
A holistic concept of TikTok City of Creativity arose, bringing the themes of Creativity and Impact to life. We welcome guests as citizens of this bustling and captivating city, explore and discover how and why the City of Creativity is on the map as the best place to be for all creators.
Navigate through the different districts and engage with the locals as the infectious energy of the city draws you in through the power of entertainment, reaching audiences far and wide.
Client
TikTok
Role
Senior Art Director
Agency
George P Johnson
Collaborators
Strategist - Nina Loh
Spatial Designer - David Parkin & Andrew Hebblewhite
Graphic Designer - Yiting & Jessica Gan
Project Date
2023
Category
Art Direction · Brand Experience · Concept Design · Creative Direction · Spatial Design